Native product chat
The customer stays inside your product, while your backend sends the turn to General Augment with app identity and permissions.
Chatbot builders are useful when the main job is publishing a chat widget or support bot. General Augment is for product teams that need an agent to operate behind an existing app, using app users, memory, tools, approvals, channels, usage, and traces.
Chatbot builders usually optimize for a hosted widget or support bot experience.
General Augment runs behind your own product UI, app backend, channels, and workflows.
Deep app actions often require custom integration work outside the bot builder.
App APIs become governed tools with approval, audit, redaction, and usage evidence.
Standalone bots can fragment identity and memory away from the signed-in app user.
The same app user id follows memory, tools, traces, channels, and backend jobs.
A chatbot builder usually owns the chat surface. General Augment works behind the product surface, so the app keeps the UX while General Augment provides the governed agent backend.
Browser or mobile app
-> your app backend
-> General Augment /v1/responses
-> governed tools, memory, approvals
-> your app renders the replyThe customer stays inside your product, while your backend sends the turn to General Augment with app identity and permissions.
The assistant can inspect product state, draft a report, call allowed APIs, and ask for approval before sensitive writes.
The same project can continue the workflow through supported messaging channels without losing app-user context.
No. General Augment is for teams that already own the app experience and need the backend layer for memory, tools, approvals, channels, usage, and traces.
Yes. The app owns the UI and calls its backend; the backend calls General Augment for the agent turn and returns the result to the product surface.
A chatbot builder is enough when the assistant is mostly a standalone widget and does not need deep app identity, governed tools, durable memory, or product workflow control.